Thank you for your interest in working with me. My current and past clients include independent podcasters, secondary education teachers, NYU university professors, graduate students, writers, attorneys, and more. I tailor my work to the needs of my clients and provide an action plan that directly addresses those needs in the best way possible. It is important to me to work with clients that share my values and feel that we are a great fit, so I am available for a free half-hour consultation where we can talk about your needs and determine whether working with me makes sense for you.
Podcast PR and Social Media Strategy
I offer both PR and social media strategy services for independent podcasters. Sometimes, these needs overlap for clients and other times they prefer to keep them separate, and I am available for either.
For PR services, I provide an action plan based on the goals of your podcast, your niche, and your experiences. This then serves how I will create press kits, craft press releases, send pitches to publications, pitch other podcasters for cross promo and guest interview slots, and approach any other part of the process.
For social media strategy, my motto remains the same: while there is a base level strategy necessary for anyone’s social media growth, identifying the part beyond that is personal and specific to your podcast’s brand and your voice. Part of what I do is help you identify what that voice actually is and how you want to apply it to your content. From there, I do a range of things and can create a package that works best for you:
- Develop ideas for new content (IG grid content, stories, Twitter feed, and more).
- Create and manage content calendars.
- Identify key hashtags and tags to improve reach and discoverability on Instagram.
- Provide engagement work (i.e. respond to comments and messages, as well as other one-on-one tactics) to increase both engagement and attract new followers. I strive to build genuine connections between your page and your followers.
- Social media analytics and goal tracking.
Past Project Example
In the summer of 2020, I did PR work for the independent podcast Serendipity Stories. I worked a total of 30 hours over the span of two months, as per requested by my client, and had many successes, including but not limited to:
- Secured five interviews for podcast host YeSeul Kim with five different podcasts within a few days of outreach
- Pitched Podcast Magazine and acquired a feature for Serendipity Stories in the September 2020 issue.
- Wrote, edited, and submitted a press release, which was featured in Podnews, and pitched emails to a range of publications. I also landed the podcast on the recommendation list in the Bello Collective newsletter and Podcast Gumbo newsletter.
- Wrote, edited, and designed the press kit for future collaborations.
- Wrote and edited pitch email template for future use.
- Helped increase listenership by 300% within a month and a half.
Writing and Editing
My client work has included editing and writing website copy, blog posts, newsletters, academic papers, business proposals, cover letters, and more. Currently, one of my projects includes writing and editing blog posts and newsletter content, as well as recording interviews for JSR Associates, Inc. As someone who holds both a B.A. and an M.A. in English Literature, I have cultivated my writing, editing, and critical thinking skills to a point where they are transferable across platforms and genres, and whatever I do not know I figure out.
Just a bit more about my educational background, for those who are curious. I received an M.A. in English Literature from City College of New York (CCNY) and a B.A. in English Literature from University of Delaware. While finishing my degree at City College, I taught a total of four freshman year composition courses at CCNY over the course of two semesters. In the fall of 2019, I was the recipient of the Teacher Writer Award, which is for individuals who show the most promise in both teaching and writing.
My thesis, titled Reframing as Reclamation: Trauma Theory, African Spiritualism, and Ecocriticism in Jesmyn Ward’s Sing, Unburied, Sing and which you can also find in the publications section of this website, is centered on the following critical theories and studies: trauma theory, intergenerational trauma, African-based spiritualism, Black feminism, intersectionality, and critical race theory.
Outside of my traditional education, I taught creative and essay writing for six years at an NYC nonprofit and have had multiple students win awards in the Scholastic Writing Awards. For a more detailed look at my past and current job experience, you can check out my LinkedIn.
Below you can find testimonials from some of my previous clients or colleagues, and if you are interested in working together, you can send an email to firstname.lastname@example.org with some information about yourself and your project. My rates vary depending on the project and type of work.
“Alexandra is a professional insider in the world of podcasting. I hired her to help spread awareness for my podcast, The Serendipity Stories. Thanks to her networking and partnerships, my podcast was featured in magazines, newsletters, and gained new followers. If you’re aiming to grow your listenership, I highly recommend you contact Alexandra for her expertise in public relations.” – YeSeul Kim, Founder of Kadami Enterprises & Host and Executive Producer of Serendipity Stories
“Alexandra is a tremendously talented editor. I have known her for nearly a decade, during which time she has assisted me in reviewing a number of documents I have drafted. Particularly, Alexandra was a great help in my efforts to draft an effective and persuasive cover letter after my first year of law school. Anyone could benefit from having Alexandra review their writing with her keen eye and command over the English language.” – Ian G., J.D.
“Alexandra is a natural leader and intuitive team member — a go-getter with a great sense of humor and enormous kindness. We co-taught, crafted curriculum, and coordinated programs together for two years. In each of these projects, Alexandra was an attentive listener and offered necessary insight to the conversation, paying close attention to details and considering various points of view. Her professionalism and goal-oriented approach has inspired me to be proactive about my projects, both personal and professional, and she is always happy to offer her thoughts and support. I’m so thankful that we’ve become friends through our work together.” – Hannah Byosko, Creative Writing Instructor
“As a busy NYC teacher, who is also taking college courses after my teaching day is over, I have been grateful for Alexandra’s help. I have used her as an editor for all of my academic courses, as well as for the cover letter I used to apply to my now current job. This past fall, my classes required an essay every week, and Alexandra was the right person to review my work. She gave me specific feedback, asking questions to push my thinking, and she motivated me to dig deeper by encouraging me with positive comments. Afterward, I began receiving A grades on these papers. Alexandra was accommodating and timely, aware of my busy schedule and fast-paced classes. I wanted someone who I felt was appropriate, knowledgeable, and helpful. She exceeded my expectations.” – Catherine C., DOE Special Education Teacher